The Peggy Guggenheim
Collection: Hangar Design Group book launch.
The impressive Alexander Calder’s Three-Colored Dog, 1973 sculpture
greets guests arriving by boat on the Grand Canal terrace of the PeggyGuggenheim Collection for the cocktail party and dinner to celebrate thirty
years of Hangar Design Group and the launch of their book; as I told you before
Ideas Not Airships.
HDG: as I told you before
Ideas Not Airships. Micaela Portinari greets
the Peggy Guggenheim Collection’s director, Philip Rylands together with Hangar
Design Group’s founders the architects, Alberto Bovo and Sergio Manente
winners
of the prestigious Compasso D’Oro ADI 2011 prize for the design of the Sunset
mobile home.
HDG: as I told you before
Ideas Not Airships. The Hangar Design
Group book launch took place in the Nasher Sculpture garden of the Peggy
Guggenheim Collection. In the background
Maurizio Nannucci’s Changing Place, Changing Time, Changing Thoughts, Changing
Future, 2003 neon sculpture and Anthony Caro’s First Light, 1990-93 steel work.
The book stylishly displayed on crates is entitled; as I told you before Ideas
Not Airships is published by Skira and celebrates the work, over the past
thirty years, of the Treviso based group.
HDG: as I told you before
Ideas Not Airships – pages # 1. The
history of the Hangar Design Group began in the 1980s in the Treviso
countryside, and it is the story of an organizational model rather than an
actual design style. It is the story
that began inside two old hangars for airships and testifies to an unshakable
faith in work, pragmatism and in the principle that “things happen only if you
organize your affairs in such a way that they can happen.” This, together with the great ability of the
founding duo, Alberto Bovo and Sergio Manente, two Venetian architects who are
in many ways definite opposites, and of their creative to transform anything
into a communication project, has made possible the development of the
organization as well as its expansion beyond national borders.
HDG: as I told you before
Ideas Not Airships – pages # 2. As a
modern day sketchbook, this volume consists of a collection of visual fragments
that illustrate the creative processes and working dynamics of the Hangar Design
Group. It presents a selection of works
and suggestions in the style of an action movie, which effectively expresses
the character and skilled craftsmanship, which distinguishes the group’s
professional model.
HDG: as I told you before
Ideas Not Airships – pages # 3. The book
represents a great deal more than just a collection of texts and images, since
it illustrates better than any description the true soul of this creative think
tank.
HDG: as I told you before
Ideas Not Airships – pages # 4. Hangar
Soul was the original title of the book, and has remained the underlying theme
of this story made up of images. It
describes in a gripping narrative form the project developed over time since
they were first put to test within the group, while being careful never to lose
the sense of modernity.
Seen at the Hangar Design
Group book launch. The dean of design at
the Iuav University of Venice, Medardo Chiapponi and design P.R. Evelina Bazzo.
Seen at the Hangar Design
Group book launch. Luca Lando and his son Ludovico.
Seen at the Hangar Design
Group book launch.
Boxes containing popcorn and
potato chips were displayed like a beehive.
Seen at the Hangar Design
Group book launch.
The whole Hangar Design Group
stands on the stairs of the Peggy Guggenheim Collection in the Sculpture Garden
and joke for a group photo with cut out butterfly sunglasses designed especially for
Peggy by American artist Edward Melcarth.
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